Let's face it. Many men are intimidated at the idea of starting a skincare regimen and don't know where to begin. We've got an easy ritual for men that will help Dad put his best face forward. And men won't shy away from the sleek black glass packaging and earthy scents (not too floral) in the Kahina line. 1. Cleanse with Kahina Facial Cleanser. Perfect for all skin types to gently cleanse without stripping skin of its natural oils. 2. Massage Kahina Argan Oil into cleansed skin to moisturize and soften skin before shaving. Or use as a beard oil to condition facial hair. Also great for use in styling and softening hair. 3. After shaving, massage a couple pumps of Kahina Facial Lotion into skin to replenish lost moisture and soothe skin. Extra tip: Our Fez Perfume Oil is a favorite among some of the men we know.