I've just returned from Madrid where I had the extreme honor to be presented with the IE Award for Sustainability in the Premium and Luxury Sectors by Enrique Valera, General Director of Abadia Retuerta, one of the largest sustainable wineries in Spain. Kahina won in the Wellbeing, Beauty and Health category. The award, jointly organized by Fundación de Estudios e Investigaciones Superiores (Buenos Aires, Argentina) and IE Business School (Madrid, Spain), recognizes sustainability in privately owned luxury brands with attention given to best business practices, strategies, and innovations. I was humbled to be among this group of change makers in the fields of hospitality, fashion and jewelry. Other award winners and honorees include Looptworks, Campi Ya Kanzi, Gudren and Gudren, Petit H, Ethical Fashion Initiative, and Meche Correa. The takeaway from IE Premium and Prestige Observatory Executive Director Marie Eugenia Giron is this: for luxury brands to speak to millennials, they must be authentic, provide value and experience. Kahina scores points on all three! A true highlight was getting to spend time with the lovely Pascale Mussard, a sixth generation member of the Hermes family and founder of the brand's sustainable offshoot Petit H. As she so eloquently stated, "I was given roots that go deep and wings to fly".