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We love KAHINA™ brand partner Petit Vour, a vegan beauty box and boutique featuring the best in cruelty free beauty, fashion and lifestyle products. We had some fun with Petit Vour Founders Madeleine and Ryan in this roundtable where we each took a moment to answer a few questions about our respective brands.

Describe your company "ethos" in three words.

M: Passionate, progressive, evolving.

R: Be Bold, Be Kind.

K: Compassionate, cool, clean

From where do you draw inspiration?

M: Modern day women and the hope of making our world a more mindful, compassionate one.

R: Most of my inspiration comes from various books and music. To quote Neil Gaiman who was quoting G. K. Chesterton: Fairy tales are more than true: not because they tell us that dragons exists, but because they tell us that dragons can be beaten. And Madeline, too! Petit Vour was her original brainchild and I’ve been fortunate to help raise it with her.

K: The Berber women of Morocco, for their traditional knowledge of plants and crafts, their connection to the earth, and remarkable sense of color

What is your favorite or dream travel destination?

M: Switzerland and Bora Bora

R: Iceland. It’s a dreamy place! Beautiful scenery, no mosquitos or snakes, and they have things like fairies. Also the capital runs on geothermal power.

K: Favorite is Morocco. My dream destination is Rivendell.

If you were stranded on a deserted island, what 3 things would you have with you if you could have anything?

M: A giant floppy hat, swimming goggles, unlimited avocados


1. A telescope—it would work quite well under the circumstances.

2. A solar-powered record player—Seven Nation Army would be excellent foraging music.

3. A journal & pen—to leave behind something for the next deserted islander.

K: Darwin's Origin of The Species so that I could identify plants and animals; a sketchbook so that I could record what I see; flint and steel

What is your favorite KAHINA product and why?

M: I love Essaouira Body Serum--it's divine! I apply it just after stepping out of the shower and it helps me relax.

R: Honestly, I have to steal Madeline’s answer for this one. The Essaouira Body Serum is amazing!

K: Argan Oil. It would also be great to have on the deserted island! You can use it as a cleanser, moisturizer, hair conditioner, burns and mosquito bites.

What is your favorite aspect of PETIT VOUR and why?

K: I love that Petit Vour brings a fresh and focused perspective to the beauty industry. Beautifully curated for a sophisticated cruelty free lifestyle, they not only feature the best in beauty, but they also have some amazing accessories and home finds.

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