A Kind Brand: Meet Kahina Giving Beauty by Rachel Murray, founder of Kind Eye You hear about finding beneficial ingredients from the rainforest, or the ocean but what about the desert? Kahina Giving Beauty prides themselves on offering a truly effective line of skin care, with organic argan oil from Morocco at its core. All products are certified by ECOCERT, which provides a rigorous process for ensuring sustainable agricultural practices. Founder and CEO Katharine L’Heureux graciously shared information about her company, their processes and more. Kahina Giving Beauty’s eye serum is part of our Spring Skin Discovery Kit Giveaway, open until March 8! What is your company’s philosophy? At Kahina, we believe: The best skincare ingredients are found in nature. Luxurious and effective skincare can go hand in hand with care for the environment. Companies can do well while doing good. Is there anything your customers may not know about your company that you want to share? In addition to providing economic activity for the Berber women who do the work of extracting our oil by purchasing Fair Trade Argan Oil, we donate additional funds to programs that help the women and their families. What charities do you support (if any)? As part of our initiative to help these women, Kahina supports Education For All, Morocco, providing free room and board so that girls can continue their education past elementary school. The High Atlas Foundation, run by former Peace Corps volunteers, funds a number of programs in remote villages, including providing clean drinking water, and planting community run nurseries. We also provide direct monetary assistance to the Berber women. Most recently, we provided clothing for victims of this winter’s flooding in the Anti-Atlas Mountains. How do you decide what products to create? I created Kahina for myself, out of my own desire for a simple line of truly effective natural skincare. I still strive to keep the line simple, and work to create products that I feel a personal need for, and with aesthetics that are pleasing to me. I often am inspired by ideas from our customers who can be very creative in coming up with new uses for argan oil. What’s the number one misconception that people you meet have about ‘natural’ products and how do you answer it? The number one misconception about natural products is that they aren’t as effective as traditional skincare. I argue that they are more effective as they don’t use unnecessary fillers and harmful ingredients. Plants have amazing defenses against all kinds of environmental stressors and contain the nutrients and fatty acids that our skin needs to be healthy and glowing. With advanced extraction technologies, we are able to tap into these extraordinary powers and use them in creating products that are safe and that really work. What’s your top tip for health and well-being? I believe in finding balance. We need to exercise, eat right (whatever that means for you), and get plenty of sleep, but we also need to make time for reflection, creativity, and for finding things that bring us joy. Finally, we need to be grateful for the ability to do all those things and forgive ourselves if we’re not always perfect at them. How do you like to start your morning? During the week, my alarm goes off at 7 and I’ll lie in bed and meditate for a few minutes to set positive intentions for the day. The first thing I do after brushing my teeth is perform my Kahina skincare ritual: Cleanse and Tone, then massage Brightening Serum, Oil, and then Lotion into my face. The scents make me happy, and the facial massage stimulates circulation while smoothing away any creases left from my pillow. Then I spend some time with my husband and 10 year old son while he eats breakfast. I’ll have hot water with lemon, my multivitamin and probiotics, maybe I’ll fry an egg. Then I’ll spend a few minutes at my computer and throw a load of laundry in the machine before we’re out the door to get to school on time. Thanks for the interview opportunity! Find the original post here. About Kind Eye: Kind Eye is an informational website, aimed to help consumers make easy and conscious shopping choices about personal care products without running all over town or the internet.