CELEBRATE INTERNATIONAL WOMEN’S DAY WITH 15% OFF
International Women’s Day (March 8) “is a global day celebrating the social, economic, cultural and political achievements of women,” according to the organization. A cornerstone of Kahina is our work to help further the economic and social independence of the Berber women of Morocco while preserving their cultural heritage. In thanks to our loyal customers who have helped us to further these goals, we invite you to take 15% off of your Kahina order with code CELEBRATEWOMEN. Offer expires Thursday, March 9, 2017.
To honor International Women’s Day, Kahina Founder Katharine L’Heureux was invited to answer some questions for Canadian retail partner Oresta.ca. The following is a transcript of the interview.
An interview with Katharine for International Women’s Day by Oresta Organic Apothecary:
Today, we introduce Katherine L’Heureux, founder of Kahina Giving Beauty. We first met Katharine in 2012 when we launched Kahina at ORESTA. She spoke about the magic of argan oil: Morocco’s ‘liquid gold’ and her creation of Kahina: a luxurious holistic line of organic argan oil skin care products.
Katharine is a dynamic and inspiring woman who exudes radiance and grace. Kahina’s philanthropic philosophy is ‘Women Helping Women Through Shared Beauty Rituals’ and Katharine works with the Berber women of Morocco who extract the argan oil using techniques that have been passed down through generations. All of Kahina’s products are produced from start to finish with consideration of cultural and environmental sustainability. Katharine visits the women’s cooperatives in Morocco and donates a percentage of Kahina profits to support programs that improve the lives of these women whose signatures grace Kahina’s packaging.
What does International Women’s Day mean to you?
K: International Women’s Day has never felt more meaningful than it does this year. As a US citizen who grew up in the 70s and 80s, I witnessed much change in the status of women and in our ability to make choices and accomplish things that an earlier generation would not have dreamed of. I was fortunate to come of age and to enter the workforce when these rights were becoming norms. As these rights that I have taken for granted become challenged under our new administration, I appreciate them as privileges worth fighting for. My daughter is 23 years old. I want her to grow up with the same opportunities that I had, without fear of oppression, aggression or inequality, and with the confidence that anything is possible.
What woman has been an inspiration to you?
K: I hold a great deal of respect for Meryl Streep at the moment. Not only she is incredibly talented but she is using her spotlight as a platform to bravely speak out against injustice.
What impact does the Kahina brand have on women?
K: A cornerstone of the Kahina brand is to provide economic opportunity to the Berber women of rural Morocco who do the work of cracking the nuts for the oil at the heart of our line. We also donate a percentage of our revenue to contribute to programs that support them and their families. We have seen a significant improvement in the lives of these women since I first began Kahina almost 9 years ago. For one thing, in the village where I source my oil, the homes now have electricity and running water where there was none before.
I’ve been lucky to be an early founder in the green beauty movement. I hope we have helped to elevate the conversation by raising awareness of the health importance of using clean ingredients, demonstrating that a green brand can be every bit as luxurious as its traditional counterpart, and that beauty goes deeper than simply using cosmetic products.
What would you like young women to know about International Women’s Day?
K: Don’t take the rights you have for granted. You have grown up in a time of unprecedented freedom. These freedoms were hard won by many fearless women who came before you. Continue the fight in their spirit for yourself. Use the advantages you were born with to fight for women around the world.