2016 marks the seventh year since Kahina launched, and the ninth year since my first trip to Morocco and I set out on this adventure. The start of the year seems a good time to take stock of the company, where we came from, how we got here, and where we hope to go. To that end, we have spent time over the last couple of months analyzing how and why we operate. During this exercise, I have come to realize that my initial vision of creating a sustainable, meaningful, effective skincare line resonates more loudly with me than ever. Personally, I never dreamed that Kahina would find such a loyal following and I am so thankful for our customers, the amazing partners we work with, and the incredible team of people who have helped me build Kahina to where it is today. The following defines our company mission, our vision and values: MISSION (Our purpose as a company) To provide the highest quality skin and body care products while preserving, protecting and enhancing the resources (natural, human and cultural) behind the brand VISION (Our pathway in/to growth) Create exceptional products and experiences while supporting women, protecting natural resources, and preserving traditions. VALUES (How we act in the world) Quality: we source the best ingredients from around the world to create effective formulations Philanthropy: we are committed to elevating the natural, human and cultural resources behind the brand Authenticity: we practice transparency in our practices Passion: we bring commitment, care and integrity to everything we do Design: everything we make is beautiful and meaningful Mantra: reveal beauty