Archive | Giving Back


International Women’s Day (March 8) “is a global day celebrating the social, economic, cultural and political achievements of women,” according to the organization. A cornerstone of Kahina is our work to help further the economic and social independence of the Berber women of Morocco while preserving their cultural heritage. In thanks to our loyal customers who have helped us to further these goals, we invite you to take 15% off of your Kahina order with code CELEBRATEWOMEN. Offer expires Thursday, March 9, 2017.

To honor International Women’s Day, Kahina Founder Katharine L’Heureux was invited to answer some questions for Canadian retail partner The following is a transcript of the interview.

An interview with Katharine for International Women’s Day by Oresta Organic Apothecary:

Today, we introduce Katherine L’Heureux, founder of Kahina Giving Beauty. We first met Katharine in 2012 when we launched Kahina at ORESTA. She spoke about the magic of argan oil: Morocco’s ‘liquid gold’ and her creation of Kahina: a luxurious holistic line of organic argan oil skin care products.

Katharine is a dynamic and inspiring woman who exudes radiance and grace. Kahina’s philanthropic philosophy is ‘Women Helping Women Through Shared Beauty Rituals’ and Katharine works with the Berber women of Morocco who extract the argan oil using techniques that have been passed down through generations. All of Kahina’s products are produced from start to finish with consideration of cultural and environmental sustainability. Katharine visits the women’s cooperatives in Morocco and donates a percentage of Kahina profits to support programs that improve the lives of these women whose signatures grace Kahina’s packaging. 

What does International Women’s Day mean to you?

K:   International Women’s Day has never felt more meaningful than it does this year.  As a US citizen who grew up in the 70s and 80s, I witnessed much change in the status of women and in our ability to make choices and accomplish things that an earlier generation would not have dreamed of.  I was fortunate to come of age and to enter the workforce when these rights were becoming norms.  As these rights that I have taken for granted become challenged under our new administration, I appreciate them as privileges worth fighting for.  My daughter is 23 years old. I want her to grow up with the same opportunities that I had, without fear of oppression, aggression or inequality, and with the confidence that anything is possible.

What woman has been an inspiration to you?

K:   I hold a great deal of respect for Meryl Streep at the moment.  Not only she is incredibly talented but she is using her spotlight as a platform to bravely speak out against injustice.

What impact does the Kahina brand have on women?

K:   A cornerstone of the Kahina brand is to provide economic opportunity to the Berber women of rural Morocco who do the work of cracking the nuts for the oil at the heart of our line.  We also donate a percentage of our revenue to contribute to programs that support them and their families.   We have seen a significant improvement in the lives of these women since I first began Kahina almost 9 years ago.  For one thing, in the village where I source my oil, the homes now have electricity and running water where there was none before.

I’ve been lucky to be an early founder in the green beauty movement.  I hope we have helped to elevate the conversation by raising awareness of the health importance of using clean ingredients, demonstrating that a green brand can be every bit as luxurious as its traditional counterpart, and that beauty goes deeper than simply using cosmetic products.

What would you like young women to know about International Women’s Day?

K:   Don’t take the rights you have for granted.  You have grown up in a time of unprecedented freedom.  These freedoms were hard won by many fearless women who came before you.  Continue the fight in their spirit for yourself.  Use the advantages you were born with to fight for women around the world. 

Shop the complete line of Kahina Products

Try Our New Moisture Mask and Provide Needed Healthcare for Immigrant Farmworkers in the Napa Valley


We believe in giving back to the people who work to provide the raw ingredients at the heart of our line.  Historically, this has meant aiding the women of Morocco who do the hard work of extracting our argan oil.  To launch of our Moisture Mask, which contains resveratrol from red wine grapes, we have decided to donate to a cause closer to home.  Specifically my home in the Napa Valley, Vine Hill Ranch.

With the reversal of Obamacare and stricter immigration policies under the current administration, the Napa Valley, with its reliance on migrant workers to serve its core industries (farming and hospitality), finds itself at the center of issues surrounding affordable healthcare and immigration.

  • Immigrants make up 23% of the Napa Valley population
  • Immigrants make up 33% of the workforce in the Napa Valley
  • 73% of immigrants in the workforce work in agriculture
  • Only 30 percent of Napa’s immigrants become citizens
  • More than 300 people have been deported from Napa County since 2010 under the past federal immigration policy; 73 percent had a misdemeanor conviction or no conviction.  Obviously, this number is expected to grow under the Trump administration.
  • Among adults, 46 percent of immigrants have less education than high school; 60 percent are not proficient in English.

OLE HEALTH in Napa provides a range of healthcare services to the community regardless of ability to pay, no questions asked.  Founded in 1972 as Clinic Olé to serve the Latino speaking community of farmworkers and their families, OLE HEALTH offers reproductive care, nutritional and behavioral therapy, dentistry, pediatrics and more to a growing community of underinsured and uninsured people.   Kahina is donating $1 for each Moisture Mask sold to OLE HEALTH through 2017.

OLE HEALTH development director Rachel Cusick recounted the story of a woman who had recently lost her husband and went to work in the fields to support her family.  The OLE HEALTH team went to her in the grape fields to provide the guidance and resources she needed to take care of her and her family, including health care for her family, resources for food, and a provider who understood what she was going through and could communicate with her in her native language.

“Her story is so similar to others who work in Napa Valley to pick grapes every day in a community that is unfamiliar to them, they are scared to seek help and can often feel hopeless.  If left untreated, many of the farmworkers resort to alcohol abuse or worse to help alleviate the depression of being so far away from home without their families. OLE Health is there to be there in their time of need and help them get back on their feet,” says Rachel.

The statistics above were obtained from a study by the Napa Valley Community Foundation on Napa Valley Immigrant Population.

Shop our Moisture Mask here and show your support for OLE HEALTH or donate directly here.




Our Gift to You – a Complimentary Rosemary Lavender Soap with your purchase of $50 or more

Kahina Rosemary Lavender Argan Soap

Through December 30, receive a free Kahina Rosemary Lavender Soap with your purchase of $50 or more. The perfect stocking stuffer or gift for yourself.

• Antioxidant-rich argan oil with olive, coconut and shea oils leaves skin soft, smooth and moisturized
• Coarse-ground rosemary polishes skin and stimulates circulation
• Fresh scents of rosemary and lavender uplift and invigorate with natural antiseptic properties
• Paper wrap inspired by Moroccan tile designs and created by Archive New York

This Argan Soap cleanses, exfoliates and conditions for a supple, toned finish.


No code necessary.


Kahina Giving Thanks

Photo by Antillia Dufourmantelle

Photo by Antillia Dufourmantelle

Thanksgiving is upon us – a time when we celebrate and share abundance in our lives.   At Kahina Giving Beauty, we have much to be thankful for. We acknowledge and thank those people who work to create our products and keep Kahina running smoothly: from the women who harvest and crack the argan nuts in Morocco, to our chemist and production team, and the small group in our office and in the warehouse who take your orders and get your products to your door. We are grateful to you, our customers. Thank you for your support, encouragement and kindness in helping us to build this brand. We know that without you, we wouldn’t exist.

Gratitude, appreciation, humility and the wise use of resources – these are some of the most valuable lessons I have learned from my time spent with the Berber women of Morocco over the past nine years.   There has never been a more apt time to live up to these ideals than Thanksgiving 2016. I recently stumbled across this article on the Fifteen Principles of Thanksgiving by Peter Breggin, M.D. for The Huffington Post. A couple points particularly resonated:

Gratitude is the antidote to self-pity… It takes little imagination to know how much worse it has been for other people in previous ages and in other places. Be grateful for this life.

 Everything good requires courage. Find the courage to love, to be grateful, and to live by sound ethics. Especially be brave enough to speak when you are afraid

Read on for the full article:

  1. Love is joyful awareness. Love life—people, animals, nature, gardening, art and music, sports and exercise, literature, God—anything and anyone that brings you a joyful awareness of the wonder of being a living creature.
  1. Gratitude satisfies the spirit. Be grateful for all that you love and if you cannot think of anyone or anything that love, then be grateful you still have a chance to love. Be especially grateful for the opportunity help and to serve other people and good causes.
  1. Gratitude is the antidote to self-pity. Feeling sorry for oneself is ruinous. Especially don’t fall into believing that we live in the worst of times. It takes little imagination to know how much worse it has been for other people in previous ages and in other places. Be grateful for this life.
  1. Ethics guide the good life. Put ethics and principles above pleasure, convenience, safety, income, career, your presumed place in the world, and the way others view you. Living a principled life is the key to a satisfying life.
  1. Everything good requires courage. Find the courage to love, to be grateful, and to live by sound ethics. Especially be brave enough to speak when you are afraid.
  1. Dare to seek romantic love. Abiding love for a partner in life is the nearest we get to heaven this time around.
  1. Make a living by doing something that you love. Many people find a way to do it. Your occupation should feel like a privilege, a pleasure, and an opportunity to serve.
  2. Approach every single challenge in life with determination to master it. Otherwise you won’t handle it. Feeling helpless in the face of adversity is a prescription for failure. Deciding to take on the challenges is a prescription for self-satisfaction and makes success more likely.
  1. Don’t hide from or stifle your painful emotions. Feeling pain signals that there is something wrong in your life that needs immediate attention. Invite your painful emotions to tell you everything they can about what you really want out of life. All psychoactive substances, from illegal drugs to psychiatric medications, suppress our real emotions and should be avoided, especially in time of suffering and fear when we especially need to know what we are feeling.
  1. Reject being labeled with a psychiatric diagnosis like depression, bipolar disorder or anxiety. There are no “psychiatric disorders;” only life disorders. All of us have to struggle, to go through hard times, and to find a way of becoming more in control of our emotions and more successful in our actions.
  1. Don’t think of yourself as a survivor. Intending to survive guarantees little more than getting by. Think of yourself as some who intends to triumph.
  1. Forgiving other people liberates us from hate. You won’t get even by hating, you’ll get miserable, bitter and spiritless. Take care of yourself by forgiving, and if necessary by avoiding hurtful people, but don’t waste a minute hating.
  1. Seek a worthwhile life rather than happiness. The search for happiness will distract you from what matters and even make you crazy. Happiness is often a matter of luck—the way we are shaped by childhood, where we happen to be born, health, and circumstance.
  1. No one knows the meaning of life but it’s certain that life is best lived with love, gratitude, ethics, courage, and a determination to give it your best effort. A sense of worth is guaranteed and happiness will often tag along as well.
  1. Let your spirit be touched, and touch the spirit of others, with love.


The Beauty of Giving Beauty

Photo by Antillia Dufourmantelle

Photo by Antillia Dufourmantelle

Aside from the concept of elevating the Berber women at the heart of our line, Giving Beauty also reflects another idea – the power of beauty rituals to heal, connect and to build self-esteem. In Morocco, the public hammam is a place in which bonding between mothers and daughters, sisters, and friends, occurs. One sister can be seen brushing another’s hair, a mother bathes her daughter, two friends scrub each others backs. These are intimate expressions of caring that are encouraged within the confines of the hammam. Closer to home, consider the experience of getting a facial or massage: the generosity in the act of performing a treatment. The best practitioners give their energy and focus to create a sanctuary that allows another to feel safe and special in their most vulnerable moments, in their skin.

We can also create these experiences by giving ourselves permission to take time to nurture ourselves, to treat our senses, to believe “we are worth it”. What a simple gift that is! In Morocco, this isn’t considered a luxury or indulgence, but a necessity.


photo by Antillia Dufourmantelle

photo by Antillia Dufourmantelle

Nine Years of Giving Beauty

Katharine with Laarbia

Katharine with Yamna


The concept of Giving Beauty, a cornerstone of the Kahina brand, begins by providing economic opportunity for the Berber women who do the labor intensive work of extracting the oils at the heart of our line.  I’ve just returned from another 2-week trip, visiting Marrakech, Taroudant, and several remote villages of the Anti Atlas Mountains where I obtain the argan and prickly pear seed oils for our products.  On my trip, which happened to coincide precisely with the nine-year anniversary of my first trip to Morocco and the conception of Kahina, I had a chance to witness how the work of harvesting and cracking the nuts for these oils and the fair trade initiatives put in place to further enhance the women’s quality of life have had a positive impact.

For the first time in this tiny village of 100 women, to which the men visit only one month out of the year when they take time away from their work in the cities, the homes now have electricity and running water. The women are able to purchase food that they can’t grow themselves and wool for their weaving, which is in itself another source of economic opportunity. The primary school is freshly painted and now has separate bathrooms for the girls and boys. The success of my supplier (in some measure due to Kahina) means that opportunity is spreading to surrounding villages as well and plans are underway to bring electricity and running water to an additional 200 homes.

Beyond paying a fair wage and supporting these initiatives, Kahina also donates an additional 1% of our revenue to programs that contribute to the Berber women of Morocco and their families, including Education for All and the High Atlas Foundation.


Back to School with Education For All Morocco

With the girls of Dar Asni

With the girls of Dar Asni

While on the calendar we still have almost two more week of summer, the past two weeks officially marked “back to school” and the end of summer for my family and me. This is always a sad time for me, as I tearfully send my older children off to college and watch as my seventh grader develops his increasing independence from me. This year was no different, but I recognize that its an indulgence to be sad over a child’s parting for school when even the most basic education is not afforded to many children, especially girls, around the world.

“Right now, more than 62 million girls worldwide are not in school,” Michelle Obama declared after a recent trip to Liberia and Morocco to initiate “Let Girls Learn” when delivering a speech on the crisis of girls education.

“Sometimes the issue is resources: their families simply can’t afford the school fees; or the nearest school is hours away; or the school nearby doesn’t have adequate bathroom facilities for girls, so they’re forced to stay home during their menstrual cycles, and they wind up falling behind and dropping out.

But often the root of the problem is really about attitudes and beliefs: families and communities simply don’t think girls are worthy of an education, and they choose to marry them off as teenagers instead, often forcing them to start having children when they’re basically still children themselves.”

In her speech The First Lady detailed the program’s plans to support the Moroccan government to establish dormitories for girls so that the girls from the countryside may go to school. This is an important initiative, but as she states in her speech, “governments alone cannot solve this problem.”

That is why Kahina Giving Beauty proudly supports Education For All Morocco, a Non Government Organization which addresses the problem by building and running free and safe boarding homes for girls so they can continue their education beyond the age of 12.  Education for All was founded in 2009 with a single boarding home.  The program now boasts five boarding homes, housing approximately 250 girls.  Now, 18 girls from the program are attending University, the first girls in their villages to do so.  We have been supporters of the organization since its early days, sponsoring ten girls and helping to keep the houses running.

“EFA’s solution is to bring the girls to the schools, an approach which is beginning to change the lives of Berber girls in a way that could transform the region’s future. Their boarding houses, which are run solely by Berber women, provide accommodation, healthy food, support with homework and extra French and English lessons. On average, the pass rate for all academic years is 97%.”  — The Guardian, June 2016

The following is excerpted from Michelle’s speech:

I had the privilege of meeting Ralphina and Rihab earlier this week when I traveled to Liberia and Morocco to highlight our global girls’ education crisis — the fact that right now, more than 62 million girls worldwide are not in school. This is such a heartbreaking loss, because these girls are so bright and so hungry to learn — and like Ralphina and Rihab, they have such big dreams for themselves. These girls are no less smart or deserving of an education than my own daughters — or any of our sons and daughters. The only thing that separates them from our children is geography and luck.


The girls I met in Morocco and Liberia want to be doctors, teachers, entrepreneurs, engineers. One of them wants to run for office so she can fight for women’s rights and combat climate change. Another hopes to open her own auto shop to teach women about cars so they can be more independent.

But we know that when we give these girls the chance to learn, they will seize it. They’ll walk for miles each day to school. They’ll study for hours every night by candlelight, determined to learn as much as they possibly can.

 We also know that educating girls doesn’t just transform their life prospects — it transforms the prospects of their families, communities, and nations as well. Studies show that girls who are educated earn higher salaries — 10 to 20 percent more for each additional year of secondary school — and sending more girls to school and into the workforce can boost an entire country’s GDP. Educated girls also marry later, have lower rates of infant and maternal mortality, and are more likely to immunize their children and less likely to contract malaria and HIV.

In Morocco we’ll be working closely with the Moroccan government to help transform high schools across the country, and we’ll be supporting new school dormitories to allow girls from rural areas to attend school far from home.

Large scale efforts like these are critically important, and will affect the lives of countless girls, but they’re simply not enough. Governments alone cannot solve this problem — not when we’re talking about a number like 62 million.

While I will always be sad to see my children leave, I am so thankful for the opportunities afforded them by living in the society we do – and I think about the mothers in Morocco who are sending their young girls away from home to go on and live a life they could only dream of.

Kahina Wins Madrid Award for Sustainability in the Premium and Luxury Sectors

Getting the IE award

I’ve just returned from Madrid where I had the extreme honor to be presented with the IE Award for Sustainability in the Premium and Luxury Sectors by Enrique Valera, General Director of Abadia Retuerta, one of the largest sustainable wineries in Spain. Kahina won in the Wellbeing, Beauty and Health category. The award, jointly organized by Fundación de Estudios e Investigaciones Superiores (Buenos Aires, Argentina) and IE Business School (Madrid, Spain), recognizes sustainability in privately owned luxury brands with attention given to best business practices, strategies, and innovations.

IE Award winners

I was humbled to be among this group of change makers in the fields of hospitality, fashion and jewelry. Other award winners and honorees include Looptworks, Campi Ya Kanzi, Gudren and Gudren, Petit H, Ethical Fashion Initiative, and Meche Correa.  The takeaway from IE Premium and Prestige Observatory Executive Director Marie Eugenia Giron is this: for luxury brands to speak to millennials, they must be authentic, provide value and experience.  Kahina scores points on all three!

With Pascal Moussard small

A true highlight was getting to spend time with the lovely Pascale Mussard, a sixth generation member of the Hermes family and founder of the brand’s sustainable offshoot Petit H. As she so eloquently stated, “I was given roots that go deep and wings to fly”.

Happy Earth Day! Kahina joins HAF to plant 5,000 trees in Morocco


Walnut tree seedlings planted by High Atlas Foundation. Photo by Heather Binns.

Walnut tree seedlings planted by High Atlas Foundation. Photo by Heather Binns.

Happy Earth Day! As a result of our campaign to raise money for the High Atlas Foundation’s “Trees For Life” initiative this month, we’ve succeeded in reaching our goal of raising the money to plant 5,000 trees! Thank you to all who supported us in our efforts.

The “Trees For Life” campaign is estimated to have lifted approximately 50,000 Moroccans out of poverty by by planting fruit trees to generate income and end their dependence on subsistence agriculture.

Here’s how it works: HAF has received land for the project from various organizations, including government agencies, local cooperatives, schools and women’s associations. Native tree species are planted in nurseries on the land and grown without the use of pesticides. Once the trees reach maturity, they are distributed to the surrounding population. Additionally, land management practices are put into place to prevent soil erosion and desertification, creating a simple program that ensures the longevity of Morocco’s people and environment.

To learn more about The High Atlas Foundation and its initiatives in Morocco, click here.



Photo by Heather Binns

Photo by Heather Binns


girls of the Anti Atlas

Since founding Kahina Giving Beauty, I have been incredibly fortunate to be able to spend time amongst so many caring and loving communities of people in the remote villages of rural Morocco. The people I have met have been warm, generous and welcoming. I have been so inspired by them that I have been moved to try to convey their spirit of simplicity, gratitude and appreciation in the creation of Kahina, the brand.

I invite you to take a close look at the faces of each of these Berber girls from a small village in the South of Morocco. What I see is the indomitable spirit of young girls, joyful, exuberant, optimistic, much like the kids my own son goes to school with in New York City. The only difference is that the girls in New York expect bright careers doing what they choose – as lawyers, designers, artists, scientists, engineers or dancers, while these girls’ hopes can’t extend beyond getting a third grade education and marrying a boy from the neighboring village by the age of 18. A small bit of assistance and encouragement can make a world of difference in their lives, most importantly by allowing them to continue their schooling.

I believe in the right of these girls to live to their potential. I have hope that these girls and so many others like them around the world, given the chance, will make a difference – by taking control of their lives, shedding light on ignorance, and helping to shape the future of their country.

We live in a time of fear and despair. The way to crowd out hopelessness is by acting with love. Take action this holiday season by making a donation to a charity that supports your beliefs. I invite you to join us in making a contribution to a cause that is close to my heart, Education For All, Morocco.

About Education For All, Morocco

Very few girls from rural communities in Morocco have the opportunity to continue their education beyond primary school. Schools at the Middle and High School level, mostly several miles away in larger towns, are not accessible to them for two main reasons:

Their parents cannot afford to pay for lodging
Their parents do not have the confidence in existing facilities near the schools to entrust their daughters to be away from home

Education For All provides free room and board for these girls so that they may continue their education beyond the third grade.

Screen Shot 2015-08-30 at 10.22.13 AM

Your contribution can make a big difference:
$76.00 can buy a uniform, sports shoes, school bag and school books for the year
$455.00 will buy a new computer for one of EFA’s study rooms
$1,213.00 will sponsor a girl for a whole year

“Because when you educate a girl, you educate a village,” Education for All, Morocco

Free shipping in the US with orders over $75.