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Buy Sheep for Year of the Sheep!

Kahina Giving Beauty Raising Money to Buy Sheep

Happy Lunar New Year! To usher in the year of the sheep, we’re committing to buying some. For every bottle of argan oil purchased on givingbeauty.com from February 19th to March 18th, 2015, we’ll be donating 100% of sales to the purchase of sheep for the Berber women of our argan cooperative.

Why sheep?

  • their wool can be used to weave rugs for use at home or to sell at market
  • their milk provides food for families
  • if bred, offspring can be sold at market for a profit

Kahina did this initiative back in 2012 (above is Katharine with some of her donated sheep). Our goal this year is 15 sheep impacting 15 women.

Did you know? The Year of the Sheep is associated with goodwill and giving back. From a recent Well & Good article: “[The sheep] is considered to be the good Samaritan of the zodiac. Potentially, there will be more attention to the environment, and people will be more inclined to give back,” Wendell says. “[Sheep] are good-natured and sensitive to beauty and balance.”

Support our efforts. Shop Argan Oil now.

An interview with Conde Nast Traveler

Katharine L'Heureux Illustration

The jet-setting beauty exec reveals her packing rituals, favorite airports, and why she’s not a fan of room service.
by Jada Yuan

On a trip to Morocco in 2007, Katharine L’Heureux’s skincare products were confiscated at the airport, so she asked her guide if he could recommend products used by local Berber women. He introduced her to argan oil, she became obsessed with its beautifying powers, and soon after, her own argan oil-based skincare line, Kahina Giving Beauty, was born. She flies from New York to Morocco several times a year and has learned the importance of multi-wheel luggage—and wearing pockets while flying.

How many miles would you say you’ve flown in your current role? Maybe 200,000. I go to California three times a year; Europe three or four times a year; and Australia once and Asia once. Last year was a light year: I only visited California twice, and Morocco, Germany, Sweden, and England once.

Do you have a packing ritual? I pack at least a week before so the night before a flight is very calm. And then I’ll probably repack because I’ll think, Oh gosh, did I put in my underwear? Which I probably didn’t.

What will you never pack? I blew out the fuse in a hotel in Morocco, so I know never to bring a blow dryer to Europe or Morocco. I never pack high heels. I like ankle boots that I can quickly take off getting on and off the plane. Fiorentino and Baker boots are stylish but they feel grounded.

What do you always pack? James Perse is a great travel brand because it folds up really small. And I always travel with a huge oversized scarf that I bought in Morocco; when I’m in Morocco, I use it to cover my head.

What do you wear on a flight? I think the most important thing I wear on a flight is a giant oversized coat with huge pockets because I’m always losing my passport or my tickets in my bag.

Favorite airport or least favorite airport? Least favorite airport is LaGuardia. It’s just awful and inefficient. In Casablanca, getting your bags can be a hassle. Everything is manual, nothing is automated, and they can just decide to take a break in the middle of unloading the luggage.

Are you a fan of room service? No, because I feel kind of sad if I’m doing room service. I have three kids and to me, traveling by myself is a great luxury. It feels like a time to get away and be by myself, and I don’t have any problem going out to restaurants by myself. I think that’s such a treat, to go out on my own in a place that I’m not familiar with.

Do you have a spot in Morocco you always go to or do you try out different hotels each time? In Morocco I generally like to go to the same place: my favorite place is in Fès called Riad Laaroussa. I’ve come to know the owners there, and the staff is just so welcoming whenever I stay there.

Read the original article here. Illustration Courtesy Louisa Cannell

Kind Eye’s Interview with Katharine

Kahina Giving Beauty on Kind Eye

A Kind Brand: Meet Kahina Giving Beauty
by Rachel Murray, founder of Kind Eye

You hear about finding beneficial ingredients from the rainforest, or the ocean but what about the desert? Kahina Giving Beauty prides themselves on offering a truly effective line of skin care, with organic argan oil from Morocco at its core. All products are certified by ECOCERT, which provides a rigorous process for ensuring sustainable agricultural practices. Founder and CEO Katharine L’Heureux graciously shared information about her company, their processes and more. Kahina Giving Beauty’s eye serum is part of our Spring Skin Discovery Kit Giveaway, open until March 8!

What is your company’s philosophy?
At Kahina, we believe: The best skincare ingredients are found in nature. Luxurious and effective skincare can go hand in hand with care for the environment. Companies can do well while doing good.

Is there anything your customers may not know about your company that you want to share?
In addition to providing economic activity for the Berber women who do the work of extracting our oil by purchasing Fair Trade Argan Oil, we donate additional funds to programs that help the women and their families.

What charities do you support (if any)?
As part of our initiative to help these women, Kahina supports Education For All, Morocco, providing free room and board so that girls can continue their education past elementary school.

The High Atlas Foundation, run by former Peace Corps volunteers, funds a number of programs in remote villages, including providing clean drinking water, and planting community run nurseries.

We also provide direct monetary assistance to the Berber women. Most recently, we provided clothing for victims of this winter’s flooding in the Anti-Atlas Mountains.

How do you decide what products to create?
I created Kahina for myself, out of my own desire for a simple line of truly effective natural skincare. I still strive to keep the line simple, and work to create products that I feel a personal need for, and with aesthetics that are pleasing to me. I often am inspired by ideas from our customers who can be very creative in coming up with new uses for argan oil.

What’s the number one misconception that people you meet have about ‘natural’ products and how do you answer it?
The number one misconception about natural products is that they aren’t as effective as traditional skincare. I argue that they are more effective as they don’t use unnecessary fillers and harmful ingredients. Plants have amazing defenses against all kinds of environmental stressors and contain the nutrients and fatty acids that our skin needs to be healthy and glowing. With advanced extraction technologies, we are able to tap into these extraordinary powers and use them in creating products that are safe and that really work.

What’s your top tip for health and well-being?
I believe in finding balance. We need to exercise, eat right (whatever that means for you), and get plenty of sleep, but we also need to make time for reflection, creativity, and for finding things that bring us joy. Finally, we need to be grateful for the ability to do all those things and forgive ourselves if we’re not always perfect at them.

How do you like to start your morning?
During the week, my alarm goes off at 7 and I’ll lie in bed and meditate for a few minutes to set positive intentions for the day. The first thing I do after brushing my teeth is perform my Kahina skincare ritual: Cleanse and Tone, then massage Brightening Serum, Oil, and then Lotion into my face. The scents make me happy, and the facial massage stimulates circulation while smoothing away any creases left from my pillow.

Then I spend some time with my husband and 10 year old son while he eats breakfast. I’ll have hot water with lemon, my multivitamin and probiotics, maybe I’ll fry an egg. Then I’ll spend a few minutes at my computer and throw a load of laundry in the machine before we’re out the door to get to school on time.

Thanks for the interview opportunity! Find the original post here.

About Kind Eye: Kind Eye is an informational website, aimed to help consumers make easy and conscious shopping choices about personal care products without running all over town or the internet.

The Power of an Image

girls with photo

In this age of the ever-present selfie, it is hard to imagine a world where many people have never even seen a photograph of themselves. This is often the case in the remote villages of rural Morocco. Sharing my photos with the women and children on my visits has been a great source of entertainment for all of us, especially seeing the young girls and boys striking poses and racing back to me to look immediately in the view finder, then demanding more while jockeying for a prominent position in the group photo. Seeing the young women carefully analyze their photos is fascinating to me. I can’t imagine being so unfamiliar with my own image, but with mirrors and glass windows a rarity, these girls rarely even see a reflective surface. Far from disliking their photos because of an unflattering angle, as we are so ready to do, these girls typically respond with peals of laughter.

I recently had the honor of an introduction to Heather Binns, a talented photographer volunteering for an organization called Prints for Prints. Prints for Prints reminds me of the value of the family photograph. From the Prints for Prints website:

A family photograph is a precious thing to many of us, and especially to people who live in rural areas and often do not have a record of their children or elders. Prints for Prints creates makeshift studios in rural villages, working with local student photographers when possible, for the purpose of donating prints to those who do not have photographs of their loved ones.

Heather will be traveling to Morocco in February. It gives me great pleasure to sponsor her work with Kahina’s charitable partners, the High Atlas Foundation and Education for All, Morocco, where she will document their work and donate prints to families and the girls in the boarding home to send home to their loved ones. I hope you will join us in following Heather on her journey via instragram @heathre. We look forward to sharing some of her photos here.

women with photos

10 Plus Ways We Use Kahina Lip and Face Balm

Kahina Lip & Face Balm

Our customers have been asking us for an argan lip balm for years, which was the jumping off point for formulating our new Lip & Face Balm. Being Kahina, we have a hard time formulating a product with just one (or a few) uses, so we knew that this lip balm would have more to offer than your standard Chapstick. It’s proven itself so multipurpose, we have three in rotation at any one time: one in our bag, one bedside, and one at the vanity.

Here’s how to get the most of our new Lip & Face Balm:

1. Yes, of course you can use it on chapped lips throughout the day, but consider an overnight lip treatment the fastest route to repair. You can gently exfoliate the lip area (brown sugar and olive oil or just a wash cloth) beforehand if you’d like, otherwise you can simply apply a generous layer before bedtime. We notice immediate improvement after just one night, but if your lips are severely chapped, keep repeating until healed. Keep your lips in best condition by applying a light layer each night.

2. Love lip color? We do too, but even all-natural brands can be drying due to the pigment used to create color. The more pigment, in general, the dryer it can make your lips. For that reason, we recommend applying a layer of Lip & Face Balm before any lipsticks or crayons.

3. There’s an alternative to this technique: apply Lip & Face Balm over lip stains. Lip stains are liquidy tints that, again, can be very drying. Applying Lip & Face Balm after the lip tint gives you a semi-gloss finish while also moisturizing lips.

4. This may sound strange, but we love putting Lip & Face Balm over our eyebrows. It gives them a nice sheen and helps them stay in place (although this will hold will not last as long as gel), and we hope the conditioning elements will encourage healthy growth. If you’re tweezing or getting a brow wax, Lip & Face Balm is a *must* post-grooming to soothe any redness or irritation.

5. Mix Lip & Face Balm with loose powder foundation or powder concealer. The resulting creamier concealer is perfect for dry spots. Apply with concealer brush or fingers. Warning: getting the ratio right takes a little practice. Add powder sparingly otherwise you’ll end up with a dry finish once the balm absorbs.

6. This is a favorite: combine Lip & Face Balm with loose eye shadow powder/pigment to get a glossier, wetter finish. Dab a little balm on the back of your hand, then add a sprinkle of eye shadow. Mix with eyeshadow brush or your finger, then apply. Again – be careful not to oversaturate the mixture with powder otherwise over time it will become less glossy and too powdery. We like this technique best with light-colored, shimmery or metallic shadows, but experiment with darker colors if you’re going for the greasy eye look.

7. Is your face parched or flakey (no) thanks to dry heat, too much sun, frigid winds, or chlorine/saltwater? Lip & Face Balm is a deep moisturizing treatment for face – apply on freshly cleansed skin, preferably after a skin steam or a shower.

8. Does showering leave your face dry or tight? Lightly cleanse skin at the skin, then apply a layer of balm to protect against moisture loss while you’re in the shower, sauna, steam room, etc..

9. We spot treat small cuts, bruises, and burns to help speed healing and reduce chance for scarring.

10. Have a cold? Blowing your nose repeatedly can lead to the worst chapped skin. Apply Lip & Face Balm regularly to help repair the red, flaky skin during and post-cold.

And some bonus uses from Kahina founder, Katharine L’Heureux:

11. I use it under my eyes to deeply moisturize and add glow

12. Apply over bruising; immortelle can help speed healing

13. Put on a layer all over face and neck before flying — it helps protect your skin from moisture loss that’s inevitable on a plane

14. Whenever I have a headache, I apply Lip & Face Balm on my temples, being sure to also breathe in the scent to help relieve the pain. Immortelle has been shown to aid in headache relief.

Shop Kahina Lip & Face Balm.

Introducing KAHINA LIP & FACE BALM

Kahina Lip & Face Balm

Winter in New York is here in full-force and our skin is feeling its effects. To heal our driest skin and to treat chapped, cracked lips, we are thrilled to release our new Lip & Face Balm. This soothing balm for both lips and face nourishes, repairs and protects skin from harsh weather and stars the following ingredients:

*Immortelle aids in healing and cell turnover and is known to relieve headaches and bruising

*Calendula, an anti-inflammatory known for its healing properties, soothes and repairs chapped skin

*Blue Tansy, sourced from a women’s cooperative in Morocco, is a powerful anti-inflammatory

*Carrot Seed Oil, Argan Oil and Sea Buckthorn Seed Oil deliver tocopherols and essential fatty acids to deeply moisturize.

Delicately scented with geranium and neroli, Kahina Lip & Face Balm should be used as needed on dry, chapped lips and skin in need of recovery. In a 15 ml violet glass jar, it can be thrown in your bag, or kept deskside or bedside.

Ingredients: Olea europaea (olive) fruit oil, Argania spinosa (argan) oil, Apis mellifera (beeswax) wax, Cocos nucifera (coconut) nut oil, Butyrospermum parkii (shea) nut butter, Mangifera indica (mango) nut butter, Daucus carota (carrot) seed oil, Helichrysum italicum (helichrysum) flower oil, Tanacetum annuum flower oil, Citrus aurantium amara (neroli) flower oil, Lavandula angustifolia P. Miller (lavender) flower/leaf oil, Pelargonium graveolens (geranium) leaf/flower oil, Schizandra sphenanthera (schisandra fruit) fruit extract, Hippophae rhamnoides (seabuckthorn) fruit extract, Cymbopogon martinii (palmarosa) leaf oil, bisabolol, Calendula officinalis (calendula) flower extract, Citrullus lanatus (watermelon) seed oil, Rosmarinus officinalis (rosemary) leaf extract, Helianthus annuus (sunflower) seed oil Ingredients in bold are Certified Organic 100% of the total of the ingredients are from natural origin 95.57% of the total ingredients are from Organic Farming

Shop Lip & Face Balm

Kahina’s Year of Giving

Donating clothing in the Anti Atlas Mountains

Donating clothing in the Anti Atlas Mountains

2014, our fifth year in business, was a wonderful year for Kahina.  Once again, we saw strong growth as the demand for beautifully produced organic products increased around the world. It has been tremendously satisfying to see the company gain recognition, and one of the greatest rewards is in being able to provide increased assistance to the people of Morocco. Thanks to you, our customers, here are the programs we supported this past year:

• We were pleased to fund room and board for two more girls through Education For All, Morocco, so that they could continue their education through high school.
• Kahina raised money to purchase and plant 400 trees to be used in nurseries to support rural villages in the Southwest of Morocco as part of High Atlas Foundation’s (HAF) One Million Tree Campaign.
• We made additional donations to the High Atlas Foundation to deliver clean drinking water to a girls’ school in the High Atlas Mountains.
* Kahina purchased clothing for the women and children of the village of Ait Goh in the Anti Atlas mountains which was severely impacted by flooding in November, 2014.

Again, thank you for your support. We are looking forward to giving back even more in 2015 and will keep you updated with our efforts and results.

Wishing you a healthy and joyful new year,
Katharine L’heureux, founder

Being Content Interviews Katharine L’Heureux

Kahina Giving Beauty at Content Beauty

KAHINA INTERVIEW
As we celebrate the launch of Kahina Giving Beauty in-store and online this week, we caught up with the inspiring founder, Katharine L’Heureux, to find out more about this #mindfulbeauty brand – as kind to skin as it is the environment.

Katharine L'Heureux of Kahina Giving Beauty at Content Beauty

What inspired you to create Kahina Giving Beauty?

I had been searching for effective organic skincare at the time when I traveled to Morocco in 2007. It was on that trip that I discovered Argan Oil and realized I had found the single ingredient I had been searching for – sustainable, multi-purpose and effective. After sharing the oil with friends I discovered that I wasn’t the only one searching for simple organic skincare that works. I made frequent trips to Morocco to source the highest quality Argan Oil and developed a deep appreciation for Morocco, particularly the Berber women who do the hardwork of extracting the Argan Oil. It was then I decided to create the Kahina line of ethically sourced skincare that honors and gives back to these women.

We love a company that gives back. How does shopping the Kahina collection benefit the world outside the direct benefit for the company?

The philosophy behind Kahina Giving Beauty is to create a sustainable skincare line that respects the environment and provides real benefits to the women who do the hard work of extracting the Argan Oil which is at the heart of the line. To that end, we use organic ingredients whenever possible, recycled or recyclable packaging and, most importantly, work only with co-ops in Morocco who pay a fair wage to the women. In addition, we donate to programs that support the Berber women and their families.

I’m always looking for ways to give back and provide the Berber women with opportunity. As a small company, sometimes we need to be creative! For the women who inhabit the Argan forest in the Southwest of Morocco, the hard work of extracting Argan Oil offers them their only means of financial and social independence. Here are a few ways we have helped them in – and outside of the workplace:

  • Funding the organic certification of a women’s cooperative to allow them to more successfully participate in the international Argan trade. The previously unprofitable cooperative now provides steady wages for its 46 members.
  • Donations to Education for All in Morocco (EFA), an organization that provides free boarding for girls so that they can continue their education beyond primary school. Currently, most girls end school after third grade because their parents are not comfortable sending them away to the cities where the centralized upper level schools are located. EFA provides room and board as well as extra-curricular educational programs for these girls.
  • The purchase of sheep for the women of the Idzouane Mountains in southern Morocco. With the purchase of a sheep for each woman in a village there, these women now can provide milk for their children and have a supply of wool for weaving rugs, now sold on the Kahina website, to further their economic independence.
  • Donations to the High Atlas Foundation to support their one billion tree campaign. To date, Kahina has raised money to plant, irrigate and transport 250 trees to support rural villages through community run nurseries in the Southwest of Morocco.
  • Donations to the High Atlas Foundation to deliver clean drinking water to a girls’ school in the High Atlas Mountains.

The range incorporates the star ingredient, Argan Oil, how does it benefit the skin?

Argan Oil is my first love and the real star of Kahina Giving Beauty. With twice the amount of tocopherols (Vitamin E) as in olive oil, and high concentrations of Omega 6 and 9 fatty acids in Argan Oil moisturizes, reduces the appearance of fine lines and wrinkles, restores elasticity and calms inflammation. It also contains plant sterols that actually treat acne and because it isn’t greasy it works well for all skin types and on a multitude of concerns.

If we wanted to try one key product from the range, where would you suggest we start?

I love all my products and they all have their individual place and purpose. But the one product I can’t live without is the pure Argan Oil. I use it as an eye make-up remover for my face and body and in my hair. It’s the perfect all-purpose product.

Is there a specific combination of products that work well for different skin types?

Spot prone:

AM: Cleanser + Toning Mist + Argan Oil (optional: Brightening Serum between Toning Mist & Argan Oil)
Eye: Eye Serum
PM: Cleanser + Toning Mist + Argan Oil (optional: Brightening Serum between Toning Mist & Argan Oil)
Eye: Eye Cream
Twice weekly: Antioxidant Mask
Dry + mature:

AM: Cleanser + Toning Mist + Argan Oil + Facial Lotion (optional: Brightening Serum between Toning Mist & Argan Oil)
Eye: Eye Serum + Eye Cream
PM: Cleanser + Toning Mist + Serum + Night Cream (optional: Brightening Serum between Toning Mist & Serum)
Eye: Eye Serum + Eye Cream
Twice weekly: Antioxidant Mask
Sensitive:

AM: Cleanser + Toning Mist + Argan Oil + Facial Lotion
AM: Eye Serum
PM: Cleanser + Toning Mist + Argan Oil + Facial Lotion
PM: Eye Cream
Once every week: Antioxidant Mask

We love the new Fez Hand and Body Balm – what are some of the key benefits we can expect to experience from regular use?

Inspired by the mysterious and exotic city of Fez, Morocco, our Fez Hand & Body Balm is a nourishing and soothing balm that will instantly restore and soften severely dry, chapped skin. A rich blend of argan oil, carrot seed oil, shea butter, coconut oil, olive oil and mango nut butter – this unique blend creates a velvety base that deeply moisturisers and naturally soothes irritated skin. Infused with Calendula, known for its anti-inflammatory and powerful healing properties, the Fez Hand & Body Balm can be used on hands, feet, elbows and any other areas in need of softening and deep hydration. Scented with Kahina’s signature Fez fragrance, the balm leaves behind a subtle earthy, warm scent to calm the senses and ground the spirit while leaving the skin soft and radiant.

View the original post on Being Content.

Cold-Weather Skincare, the Kahina Way

Kahina Giving Beauty Skincare

With the passing of one of my favorite “holidays”, Fall Back aka the end of DST, it was only a matter of time before temperatures plummeted precipitously, the heaters (hopefully) cranked on, and skin started to feel tight.  Colder temperatures can wreak havoc on your complexion; chapping, flaking and redness are all tell-tale signs that your skin is suffering.  Luckily for us, there are several ways you can combat the effects of winter weather and preserve a dewy, fresh glow, no matter the forecast.  Here are my favorite tips:

1. Continue your habits of sun protection throughout the short days of winter.  If you use SPF, keep up the good work.  Otherwise, cover up with hats, hoods, gloves, sunglasses, and scarves.  This helps shield you from UV rays but also from cold winds which can further dehydrate and chap exposed skin. Make sure to regularly clean any items that come into contact with your face and choose non-irritating fabrics (hello, pashmina!).

2. Apply a protective, emollient moisturizer like Kahina Facial Lotion over any oils or serums during the day.  The beeswax and shea butter act as a barrier to keep moisture in. You can also use the Lotion at night; combine with a few drops of Kahina Argan Oil or, better, Kahina Serum or Prickly Pear Seed Oil to make a denser consistency. For additional anti-aging and anti-inflammatory benefits, use Kahina Night Cream instead of Facial Lotion — but still layer over Argan Oil, Serum, or Prickly Pear Seed Oil for maximum moisturization.

3. Use a soothing cleanser with glycerin or oils and without harsh cleansing agents like SLS. Kahina Facial Cleanser is aloe vera and argan oil-based, so it will not leave your skin feeling tight post-wash.

4. Avoid the temptation to take very hot showers or use hot water when cleansing.  This can increase redness and the feeling itchy, chapped skin.  We love Kahina Argan Soap Trio – exfoliating but also moisturizing, conditioning and soothing.  Our Goat Milk & Honey Argan Soap is another super gentle option for softening skin while cleansing. Follow a shower with an organic body oil on damp skin, like Kahina FEZ Body Serum – rich in emollient oils like argan, coconut, sunflower, olive, and watermelon.

5. Restore skin at night while you sleep.  Kahina Serum is a rich blend of plant oils including argan, sea buckthorn, carrot seed, and coffee berry.  These assorted oils provide different nutrients and antioxidants to help rebuild and replenish overnight.  We recommend that those with normal to dry skin types who are using only Kahina Argan Oil switch to Kahina Serum during colder months. Apply Kahina FEZ Hand & Body Balm to hands, heels, elbows, and other dry spots before bed (and as needed throughout the day!).

6. If the heat in your home and/or office is particularly dry, use a humidifier during the day and at night to add moisture to the air.  Be sure to clean the humidifier according to manufacturer’s directions.

7. Use Kahina Toning Mist throughout the day to help retain moisture and soothe redness.  Sodium hyaluronate attracts water molecules in the air to your skin, while rosewater and aloe vera calm irritation.  Kahina Toning Mist can be applied over makeup.

8. Treat lips with an all-natural balm.  When you apply Argan Oil or Serum morning and evening, run a layer over your lips as well for additional benefits. Stay tuned for our Lip & Face Balm debuting in January!

9. Generally you can exfoliate less often in the winter months, but don’t stop altogether, especially if you’re noticing flakes.  Kahina Antioxidant Mask works in 5-10 minutes and will gently buff away dry, dead skin.

10. Now is the time to pay attention to the eye area.  Consider changing from a lighter weight serum to a cream that offers more substantial hydration and protection.  Kahina Eye Cream is a good choice, with sea fennel, peptides, argan oil, aloe vera, and antioxidants all working to soothe, moisturize, and comfort the delicate eye area while combating signs of aging and puffiness and dark circles.

 

Eco Diva Beauty Interview

I had the pleasure of meeting Katharine L’Heureux, founder of Kahina Giving Beauty, at the Elements Showcasein January. With her came a spirit of humility, gratitude, and an overall passion for life. She is the perfect example of sometime who is creating the change that they wants to see in the world, and that’s why this luxury organic skincare brand is going to be around for a long time.

Tell us about yourself and Kahina Giving Beauty.

I’m the founder of Kahina Giving Beauty, a simple and effective skincare line based on highest quality and ethically sourced ingredients from around the world.  With organic and fair trade argan oil at its core, Kahina Giving Beauty provides real skincare solutions that advance people and the planet.  A percentage of profits from the sale of all Kahina products goes to the indigenous Berber women of Morocco who extract the oil at the heart of our line.

“I am certainly ecologically minded and don’t believe I need to sacrifice my personal style to do so.”

Kahina Press

 Name one of Kahina’s recent successes, and tell us about your next big goal!

My latest business success was to be able to provide 100 sheep for the Berber women who source the argan oil at the heart of Kahina.  My next goal is to provide them with clean, solar-powered cooking stoves so they don’t have to cut down argan trees for cooking.

Take us behind your brand, what does a day in your life look like?

Since I just returned from visiting my argan suppliers in Morocco, I’ll tell you what my day in the village of Tazghelilt looked like.   After waking up to the sounds of donkeys braying and roosters crowing, I eat a breakfast of crepes and eggs in the home of my supplier. Then I’m off to see the sheep I donated living in the homes of the Berber women.  I’m happy to discover that the sheep have grown big and fat.  A quick visit to the center for weaving in the village, where I purchase some hand-loomed rugs from the women.  After that I do an inspection of the facility where argan oil is cold-pressed by machine and have a meeting with my supplier before driving down the mountain toward Agadir, where I eat fresh fish at the port!

What part of your job do you love most?

My favorite part of my job is working with the Berber women and being able to help them materially.  I also love developing fabulous new products for our line using argan oil and other amazing all natural ingredients.

Do you think it’s important to love what you do, or make good money?

I hope that if you do what you love, the money will follow.

Is owning your own business as glamorous as it sounds?

Owning a small start-up means I have to be ready to do most all jobs from doing interviews to packing up boxes for shipping and to sourcing the argan oil.  Some of it feels very glamorous, but the majority of my time is spent doing pretty unglamorous work.

Would you consider yourself an Eco Diva?

I am certainly ecologically minded and don’t believe I need to sacrifice my personal style to do so.  To the contrary, I believe that being conscientious is the most on-trend way to live – and hopefully will be for a long time to come.

Tilda Swinton at the Veni 001

What celebrity do you look at for style inspiration and why?

I love Tilda Swinton for her beautiful minimalist style – and that she doesn’t follow trends, but has identified her own individual style and adheres to it.

Where are Kahina products made? And how did you choose your supplier?

I import the argan oil from Morocco and manufacture products in the US.  In selecting my argan oil supplier and my manufacturer, it is important to me that they share my vision of providing the highest quality products based on ethically sourced natural and organic ingredients.

What’s your guilty pleasure?

French fries and red wine

Favorite way to unwind?

French fries and red wine :)

Fes Morocco

What is your favorite travel hot spot?

I prefer to avoid hot spots, but my all time favorite destination is Fes, Morocco.

Thank you Katharine! To buy all Kahina‘s ethically sourced and sustainably made products, head over to Eco Diva.

luxury organic skincare

My personal faves are the Serum and Cleanser and Brightening Serum.

See the original post on Eco Diva Beauty.